Gift funds interdisciplinary research into a little-understood neurological phenomenon
March 8th, 2023
Sara Falligant

Pareidolia is the neurophysiological phenomenon of perceiving familiar patterns, like faces, in random stimuli such as clouds, tree bark, or buildings. It also occurs in auditory experiences, where people hear voices or music in ambiguous sounds like flowing water.
Posted byCherry Ng
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Abstract/Description
At the IAM Lab, Susan Magsamen’s team is bringing together experts to explore other proactive applications, including perception switching and its impact on learning, particularly around the ideas of resiliency and neural plasticity, or the ability of neural networks in the brain to change.