Making the Plain Face Mask - An Enterprise Backstory Companion to the NRC Neuromask Toolbox
June 18th, 2025
Dunedin, New Zealand

Beginning twenty years ago as a Masters of Entrepreneurship thesis, this how-we-did-it enterprise backstory to the Neuromask Toolbox is set in a Hercules Twelve Labors frame. It shows how "deep in the spleen" makers must go to craft something truly original. The toolbox, and its backstory, are both about shifting the social field towards relational connection - one neuroarts project at a time.
Posted byAnnette Rose
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Abstract/Description
This Neuromask pilot project began twenty years ago as a Masters of Entrepreneurship thesis. This work is all about shifting the social field towards relational connection.