Lulu McPharlin

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Hi, I’m Lulu. As the founder of Emerge, I thrive on creating enchanting multi-sensory experiences that awaken presence, play, and wonder!
My tools are art, sensory experience, voice, neuroscience, and mindfulness. My work weaves together surreal nature visuals, gentle soundscapes, subtle scents, touch and temperature, ritual, and guided reflection. With a background in mental health, mindfulness, experience design, and art, I understand the importance of wellness and self-care experiences and the inherent unique therapeutic opportunity they have when infused with a bit of mindfulness and art!
Whether it's a thunderstorm sauna experience, an existential space journey in a float spa, or a guided manifesting ritual accompanying a vitamin infusion, I design these experiences to inspire your clients and transform your offerings into magical and memorable rituals that will have them coming back for more!
I typically work with spas, retreat and resort spaces, and wellness centers.
Let’s make something magical together!