Amber Epperson

Scent has always been the language I couldn't quite name, until neuroscience gave me the vocabulary.

My work lives at the intersection of olfactory science, sensory branding, and community well-being. Through The Scented Vine®, I develop custom signature scents and immersive sensory experiences grounded in how the brain encodes memory, emotion, and identity through smell.

My active projects include a Mobile Scent Studio we are building to operate as a roaming research engine, making our pilot research study on new pathways for olfactory brain access more accessible to the communities who need it most; a research-informed approach to neurological anchoring through olfactory compounds; and partnerships with counseling and wellness organizations exploring scent as a therapeutic and stabilizing tool.

I am drawn to neuroarts because it names what practitioners like me have been doing intuitively, and builds the scientific scaffolding to do it better. I hope to contribute practitioner-grounded insight on olfaction, sensory branding, and community-scale applications of the arts-neuroscience connection. And I am equally here to learn from researchers, clinicians, and fellow creatives who are expanding what we understand about how art shapes the brain and the body.

Community is my motivation. I show up to build, bridge, and create experiences that make people feel seen, and I would love to connect with others doing the same work from different angles.