Liliana Becerra
Liliana Becerra is curator and design visionary working at the convergence of emotion and aesthetics. She is the best-selling author of Soft Design, Aesthetic Experience at the Intersection of Materials, Technology and Interaction published by Routledge in 2025 and CMF Design, The Fundamental Principles of Colour, Materials and Finish Design published by Frame in 2016 .
Through her Los Angeles-based studio, she advises companies, brands and organizations on detecting and articulating intangible and ever-changing notions of meaning, value and semantics into aesthetic elements that can be touched, felt, seen and perceived as an overall experience. Her clients range from health and wellbeing, food and beverage, aircraft, space and automotive interiors, consumer electronics, home and office. Liliana has over 20 years of working as a professor and visiting lecturer in international venues, colleges and universities including: ArtCenter College of Design, Royal College of Art, Tama Art University, NABA Milano, Domus Academy, College for Creative Studies, Arizona State University, National University of Colombia and Universidad de Chile.
Interests
Emotion and aesthetics, color, material and aesthetic experience design, sensory art and design