Purvi Shah
Purvi Shah is a play and wellness coach and founder of PlayRx.life, supporting emotional resilience and life transitions through a positive psychology and play-based lens. Her work draws on a background in graphic design, arts-based nonprofit leadership, coaching, yoga, and sound healing, helping people move through change with more ease and self-compassion.
Purvi Shah is the founder of PlayRx.life, a wellness platform dedicated to enhancing adult well-being through play, creativity, and somatic healing. She is a certified coach from the Wholebeing Institute, a yoga teacher and sound healing practitioner, integrating breathwork, movement, and sound into her offerings to support transitions, emotional resilience and holistic health.
With over 15 years of leadership as the former CEO of the Kids & Art Foundation, Purvi brought arts-based healing to children and families impacted by cancer. Kids & Art Foundation is a legacy of her son Amaey who passed away in 2011 after fighting cancer for 6 years of his 9 years life. In 2024, she transitioned and hired her replacement at Kids & Art to focus more deeply on adult well-being and grief support through integrative mind-body practices.
Before founding Kids & Art, Purvi was a Creative Director at various multimedia firms and honed her graphic design skills at Pratt Institute in New York. Purvi currently serves on the board of NOAH (National Organization for Arts in Health) and is passionate about arts in health, playful aging, creative placemaking, and social prescribing. Her work bridges creativity, science, and ancient healing traditions to help people reconnect with themselves, especially during times of transition and loss.
Interests
Play in adulthood, Arts in Health, Somatic Healing, Intergenerational Support, Social Prescribing
