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Welcome to the Neuroarts Resource Center!

Our team will periodically post updates in this space to keep you informed on how the platform is evolving. Thank you for being part of the neuroarts community.

6-9-25: We’re excited to share that the NRC’s social feed now includes comments—making it easier than ever to engage in conversation and connect with others across the community. We’ve also made several quality-of-life improvements, including an enhanced notifications system. Now, you’ll receive an alert when your submitted organization has been verified. If you’ve previously submitted an organization, don’t forget to make it publicly visible so the community can find and connect with you!

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Purvi Shah

Chief Play Instigator at PlayRx.life
United States
Avatar image of Purvi Shah

Hello, I'm Purvi Shah, I have a masters in Communications Design from Pratt Institute, NYC. After working and teaching in the design and multimedia industry for over a decade, I founded Kids & Art Foundation which is a legacy for my son Amaey who passed away in 2011 after fighting cancer for 6 years of his 9 years life. Creative placemaking and arts in health are in the fabric of everything I do.

Purvi Shah is the founder of PlayRx.life, a wellness platform dedicated to enhancing adult well-being through play, creativity, and somatic healing. She is a certified yoga teacher and sound healing practitioner, integrating breathwork, movement, and sound into her workshops to support emotional resilience and holistic health.
With over 15 years of leadership as the former CEO of the Kids & Art Foundation, Purvi brought arts-based healing to children and families impacted by cancer. In 2024, she transitioned to focus more deeply on adult well-being and grief support through integrative mind-body practices.
Before founding Kids & Art, Purvi was a Creative Director at various multimedia firms and honed her graphic design skills at Pratt Institute in New York. Purvi currently serves on the board of NOAH (National Organization for Arts in Health) and is passionate about arts in health, playful aging, creative placemaking, and social prescribing. Her work bridges creativity, science, and ancient healing traditions to help people reconnect with themselves, especially during times of transition and loss.